Keep Close
The Brief
Crack a hard-hitting visual for cigarette boxes that convey the ill-effects of tobacco. Create a graphic, make an illustration or
use typography to make your point and you could well be a saviour for millions of smokers.
The Insight
Smoking has hazardous long term effects on health, but what we have overlooked until now is the emotional distance it brings
between a smoker and his family eventually leading to complete separation.
The Idea
A minimalist design approach to remind the smoker how each time he opens the pack of cigarettes, it can lead him away from his
family, with the help of a subtle message to ‘Keep close’. Implying, if the box remains closed, he will remain close to his family.
